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The reputation economy is the foundation of the sharing economy

A good reputation takes long to build up. And it can be erased in a few moments, a few decisions and you can be all the way to the bottom (or even below)

Your history forms you. And internet remembers your history. Everything. No escape. There is a lot of commotion about one fundamental part of the sharing economy. You cannot decide what you give away of your privacy. It is all or nothing. Your behaviour is recorded online: all collected and used in the reputation economy.

On the bright side. We can now build up a network, a reputation that will solve a lot of trouble for the internet that is too big to be a real community. A movement that will make the middle man disappear. Who used to be necessary to make a deal. A community should not be too large. (different topic; will blog about it another time).

We believe in others online. We trust complete strangers online because they have already experienced the product/ shops/ items/ service before (if they don’t get paid to do it). ┬áIt is a way to persuade you to buy stuff when you cannot check it in a different way.

We can give reviews to everything. We did so for restaurants. For books. For apps. And now even for persons. I got a review when I enjoyed an airBnB spot. I gave a review to the driver from Uber. All personal reviews. Public feedback. All part of a bigger sum that gives a ‘metric’ of how good you are.

A reputation economy is needed for all of us to make a sharing economy happen. We exchange our lifes and privacy for cheaper alternatives (and will let the middle man vanish). Be aware.

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