Category Archives: E-mail

Rapportive – personal social crm

Every time I send an email via Gmail on my laptop I’ve got extra information about the person I’m sending this email to. Really easy to see a picture, check on function, current employer / business and on which social platforms this person is. Indeed something  like a personal social crm.

Only available if you have gmail, chrome and on a pc/laptop. A lot of if’s. I know. But Rapportive gives you extra information about the one you send your email to. Somehow email missed out the part were you can add a picture to be more personal. This tool is perfect to better recognize in real life (scary I know ;)) the one you already talked to online.

You can see below what happens if I add an emailadress into the ‘send to’ box. On the right side the Google adds will disappear. Instead you get a picture and more information about the one on ‘the other side of the line’.

Rap capt

Extra plus: less chance to e-mail the wrong “Peter” with all your secrets.

Presentain: Interaction during your presentation (and after)

There is a new tool to make presentations more than just a story to doze off and looking at your smartphone. You are still looking at your smartphone but now it becomes part of the presentation. How cool is that!?

Today we had our social business event #change for our customers and partners. To change our way of presenting we used the tool Presentain. The product is still in beta but the guys behind this startup were really helpful. And had such a high standard of service. Damn! Responding times were very fast and flexible to help us out.

What is does? Is gives you the option to directly interact with the audience due to input that the audience can give via their smartphone or tablet.

1. So you can have a poll in which the results immediately shown on the big screen which even move with every extra vote is gets. This is perfect material to react upon during the presentations on how the audience thinks about certain topics.

2. It lets you interact with the host and so you can ask extra questions to the presentor.

3. The presentor uses the smartphone as a remote; which is something you have to get used to. But gives you also information about the current slide, the next slide and how long your presentation is already been running.

4. Afterwards the audience can leave their email addresses so you can do follow up (sales / marketing) activities.

5. You can choose to upload your presentation directly online including the audio (which has been recording via your smartphone).

This is still beta. Not everything is publicly available yet. It has some work arounds to get things working smoothly. But the reactions from the audience were very good!

I am very happy we took the chance and tried something new today. And with a lot more features coming up i guess this will get big. I hope this will change the way presentations will be held to have more interaction and feeling with the people you speak to. 

Emaillist with Mailchimp

Good old e-mail, you know. This box on your computer that isn´t fluent. Where you have your own stack of all things to do together. That is also another great tool to grab the attention of your audience. It is in decline. But still going strong compared with other channels. I will tell you a lot about social in the coming weeks to explain more about actual click through and conversion.

If you compare the numbers. Email is still a really valueale asset. For marketeer to have an email adres is really valueable because you can be targetted and hunted in your own working space.

and yes Google dit a good job with Gmail to make the separate tabs for different kind of email. Giving you back much more control of your email. Too bad for the marketeers.

The best online tool to set up a mailinglist is Mailchimp.  Mailchimp is free, or at least if you don’t send more than 2000 mails per month. No hard lock in, you can download your data at any time. A really fun tool to work with. The monkey from mailchimp is talking to you. Gives you high fives. But more importantly; it is really easy to work with!

But to conclude; you can leave your email adres behind here. Thanks :)


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